Privacy Policy
Last updated: 8/22/2026
1. General Information
This Privacy Policy sets out the rules for the processing and protection of personal data of users of the website wheelsandhills.com (hereinafter referred to as the "Website") - a blog dedicated to motorcycles and mountain climbing (via ferratas).
The data controller undertakes to protect the privacy of all persons whose data it processes and ensures that personal data is processed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (GDPR).
2. Data Controller
The data controller is Wheels and Hills Contact address: kontakt@wheelsandhills.com
For matters related to personal data protection and the exercise of rights under GDPR, please contact us at the email address provided above.
3. Scope of Data Collected
The Website collects the following categories of data:
- Automatically collected technical data: IP address, browser type, operating system, device information, visit time, visited pages
- Contact form data: email address and message content (if you use contact forms)
- Cookie data: user preferences, cookie consent, and — only with your consent — Google Analytics 4 usage data
- External service data: interactions with YouTube, Instagram, Google Maps content embedded on the website
4. Purposes and Legal Basis for Data Processing
We process your personal data for the following purposes:
4.1. Ensuring Website Functionality
Legal basis: legitimate interest of the controller (Art. 6(1)(f) GDPR) Purpose: proper content display, security protection, performance optimization
4.2. Traffic Analysis and Statistics (Google Analytics 4)
Legal basis: consent (Art. 6(1)(a) GDPR) Purpose: measuring visits, popular pages, and how the Website is used, so we can improve it
Google Analytics 4 is loaded only after you accept analytics cookies in the cookie banner. You can withdraw consent at any time using Cookie settings in the footer. If you refuse, we do not load Google Analytics and we do not set analytics cookies.
4.3. User Communication
Legal basis: consent (Art. 6(1)(a) GDPR) Purpose: responding to questions and messages sent by users
4.4. Multimedia Content Display
Legal basis: legitimate interest of the controller (Art. 6(1)(f) GDPR) Purpose: presenting motorcycle travel and via ferrata climbing reports through embedded YouTube videos, Instagram photos, and Google Maps
5. Cookies and Tracking Technologies
The Website uses cookies and similar technologies as follows:
- Essential cookies: remember your cookie consent choice and language preference. The site theme is stored in the browser (localStorage). Language also appears in the page address (for example
/pl/or/en/). These are needed for the Website to work as you expect. - Analytics cookies (Google Analytics 4): used only with your consent. They help us understand traffic and which content is useful. Typical cookies:
_ga,_ga_*. Google sets them only after you click Accept. - External content: embedded YouTube, Instagram, and Google Maps may set their own cookies when you play or interact with that content, according to those providers’ policies.
You can accept or reject analytics cookies in the banner, change your mind later via Cookie settings in the footer, or control cookies in your browser.
6. External Services and Embedded Content
The Website contains embedded content from the following external services:
- YouTube: videos from motorcycle and climbing reports - Google Privacy Policy
- Instagram: photos and posts - Instagram Data Policy
- Google Maps: location maps for motorcycle routes and via ferratas - Google Privacy Policy
- Google Analytics 4: website usage statistics — Google Privacy Policy. The provider is Google Ireland Limited. Data may be transferred to Google LLC in the United States on the basis of the EU-US Data Privacy Framework and/or Standard Contractual Clauses. We do not use Google Analytics for advertising or remarketing.
These services may collect data about your activity according to their own privacy policies.
7. Data Retention Period
- Technical data: stored for a maximum of 2 years
- Contact form data: for the time necessary to provide a response and possibly 3 years for purposes related to pursuing claims
- Cookies: according to each cookie type settings (from session to maximum 2 years)
8. Data Sharing
Personal data is not sold or shared with third parties for marketing purposes. It may only be shared with:
- Technical service providers ensuring website operation (hosting, and — with your consent — Google Analytics)
- State authorities if required by law
- In case of transfer of rights to the website
9. Your Rights
Under GDPR, you have the following rights:
- Right of access to your personal data
- Right to rectification of incorrect data
- Right to erasure ("right to be forgotten")
- Right to restriction of processing
- Right to data portability in a structured format
- Right to object to data processing
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority
To exercise your rights, contact us at: kontakt@wheelsandhills.com
10. Data Security
We implement appropriate technical and organizational measures to ensure the security of processed personal data, including protection against unauthorized access, loss, destruction, or unauthorized disclosure.
11. Changes to Privacy Policy
This Privacy Policy may be updated. We will inform about significant changes by posting information on the main page. We encourage regular review of this policy.
12. Contact
If you have questions about this Privacy Policy or how your personal data is processed, contact us: Email: kontakt@wheelsandhills.com Subject: Personal data protection